The value of old gold and scrap gold is influenced by several key factors. The primary factor is the current market price of gold, which fluctuates daily based on supply and demand. Staying updated on the gold rate is crucial to ensure you receive a fair price for your scrap gold. Another important factor that affects the value of scrap gold is its purity. Higher purity levels generally mean a higher value for your gold. Understanding these factors can help you get the best offer when selling your old and scrap gold.